Designing a B2B2C engagement model that turned individual sustainability actions into collaborative experiences for corporate teams
Designing a B2B2C engagement model that turned individual sustainability actions into collaborative experiences for corporate teams
Designing a B2B2C engagement model that turned individual sustainability actions into collaborative experiences for corporate teams
One Sky Collective is a sustainability platform that helps organizations drive employee engagement through climate action challenges. Employees use the mobile app to complete sustainability activities and track their impact.
Problem: Sustainability apps struggle with long-term user retention
Outcome: I designed a team-based challenge experience to drive engagement and helped secure a partnership reaching 60K+ potential users upon launch
One Sky Collective is a sustainability platform that helps organizations drive employee engagement through climate action challenges. Employees use the mobile app to complete sustainability activities and track their impact.
Problem: Sustainability apps struggle with long-term user retention
Outcome: I designed a team-based challenge experience to drive engagement and helped secure a partnership reaching 60K+ potential users upon launch
One Sky Collective is a sustainability platform that helps organizations drive employee engagement through climate action challenges. Employees use the mobile app to complete sustainability activities and track their impact.
Problem: Sustainability apps struggle with long-term user retention
Outcome: I designed a team-based challenge experience to drive engagement and helped secure a partnership reaching 60K+ potential users upon launch
Company:
Company:
Role:
Role:
Team:
Team:
Time Frame:
Time Frame:
One Sky Collective
One Sky Collective
Product Designer
Product Designer
2 Product Designers, 1 Frontend Engineer, 1 Backend Engineer
2 Product Designers,
1 Frontend Engineer,
1 Backend Engineer
Mar 2025 - Jun 2025
Mar 2025 - Jun 2025
Context
Context
Context
I joined One Sky to help them tackle the low user retention challenge faced by sustainability platforms
I joined One Sky to help them tackle the low user retention challenge faced by sustainability platforms
One Sky's research showed that sustaining long-term engagement is a key challenge for sustainability mobile platforms and that major competitors have yet to design around the key drivers of engagement.
Since One Sky is a B2B2C business, the company’s goal was to create a solution to drive ongoing participation, structured around organizational adoption.
I started off by reviewing their existing their research to gather more insights around this problem.
One Sky's research showed that sustaining long-term engagement is a key challenge for sustainability mobile platforms and that major competitors have yet to design around the key drivers of engagement.
Since One Sky is a B2B2C business, the company’s goal was to create a solution to drive ongoing participation, structured around organizational adoption.
I started off by reviewing their existing their research to gather more insights around this problem.
One Sky's research showed that sustaining long-term engagement is a key challenge for sustainability mobile platforms and that major competitors have yet to design around the key drivers of engagement.
Since One Sky is a B2B2C business, the company’s goal was to create a solution to drive ongoing participation, structured around organizational adoption.
I started off by reviewing their existing their research to gather more insights around this problem.
Research & Competitive Anlaysis
Research & Competitive Anlaysis
Research & Competitive Anlaysis
Through my research synthesis, I identified 4 behavioral drivers behind long-term sustainability engagement; I then reviewed two leading corporate focused sustainability apps against these drivers
I reviewed two leading corporate focused sustainability apps and I uncovered unique differentiators
Through my research synthesis, I identified 4 behavioral drivers behind long-term sustainability engagement; I then reviewed two leading corporate focused sustainability apps against these drivers
Behavioral Drivers:
People are more likely to take sustainable actions when participating with others.
Social recognition and friendly competition increase long-term engagement.
Visible impact motivates users to continue participating.
Fun and convenience are strong drivers of sustained engagement
Behavioral Drivers:
People are more likely to take sustainable actions when participating with others.
Social recognition and friendly competition increase long-term engagement.
Visible impact motivates users to continue participating.
Fun and convenience are strong drivers of sustained engagement
Deciding on an Engagement Model
Deciding on an Engagement Model
Deciding on an Engagement Model
Through my research synthesis, I identified 4 behavioral drivers behind long-term sustainability engagement; I then reviewed two leading corporate focused sustainability apps against these drivers
I reviewed two leading corporate focused sustainability apps and I uncovered unique differentiators
Through my research synthesis, I identified 4 behavioral drivers behind long-term sustainability engagement; I then reviewed two leading corporate focused sustainability apps against these drivers
I held a strategy workshop with the team to identify a participation model that embodied the research-driven behavioral drivers and One Sky's vision of collective sustainability.
Evaluating the strengths and trade-offs of each model, a team-based participation model emerged as the strongest because it reinforced the four behavioral drivers identified during research
I held a strategy workshop with the team to identify a participation model that embodied the research-driven behavioral drivers and One Sky's vision of collective sustainability.
Evaluating the strengths and trade-offs of each model, a team-based participation model emerged as the strongest because it reinforced the four behavioral drivers identified during research
After deciding on the team-based model, I started designing
After deciding on the team-based model, I started designing
Corporate Team Centric Design
Corporate Team Centric Design
Corporate Team Centric Design
During the product discussions, leadership raised a concern that team features could shift the product toward social networking, so I centered the team experience around collective impact and shared achievements
During the product discussions, leadership raised a concern that team features could shift the product toward social networking, so I centered the team experience around collective impact and shared achievements
Sustainability efforts are structured around teams, turning individual actions into collective progress. The setup encourages peer accountability and builds a stronger sense of momentum.
Join and complete challenges as a team
View team progress, trophies, and members
Scales from small groups to entire departments
Sustainability efforts are structured around teams, turning individual actions into collective progress. The setup encourages peer accountability and builds a stronger sense of momentum.
Join and complete challenges as a team
View team progress, trophies, and members
Scales from small groups to entire departments
Head to Head Comparison Mode
Head to Head Comparison Mode
Head to Head Comparison Mode
Team members can motivate each other through stat comparisons and positive feedback
Team members can motivate each other through stat comparisons and positive feedback
Team members can motivate each other through stat comparisons and positive feedback
Teams can track their progress side-by-side with others in the same challenge. It adds a layer of light competition that encourages continued participation without creating pressure. The focus is on visibility, not ranking.
Live progress bars between users
Only visible between teammates
Glanceable layout for quick insights
Ability to cheer teammate through a fun animation
Team members can track their progress side-by-side with others in the same challenge. It adds a layer of light competition that encourages continued participation without creating pressure. The focus is on visibility, not ranking.
Team members can track their progress side-by-side with others in the same challenge. It adds a layer of light competition that encourages continued participation without creating pressure. The focus is on visibility, not ranking.
Team Based Challenges
Team Based Challenges
Team Based Challenges
I designed challenges around shared team objectives, making progress and impact visible throughout so members felt a stronger sense of purpose and could stay motivated together.
I designed challenges around shared team objectives, making progress and impact visible throughout so members felt a stronger sense of purpose and could stay motivated together.
Team members can take part in a variety of challenges, from group cleanup events to reaching active travel goals. Each one focuses on a specific sustainability action, giving teams the flexibility to participate in ways that align with their interests, capacity, or daily routines.
Centralized location to browse all available challenges
Progress tracked across all participating teams
Leaderboard creates a friendly competition
Cleanup challenges are location based events
Team members can take part in a variety of challenges, from group cleanup events to reaching active travel goals. Each one focuses on a specific sustainability action, giving teams the flexibility to participate in ways that align with their interests, capacity, or daily routines.
Centralized location to browse all available challenges
Progress tracked across all participating teams
Leaderboard creates a friendly competition
Cleanup challenges are location based events
Roadblock
Roadblock
Roadblock
During a sync with Product, I was informed one of our original flagship challenges was no longer viable as a partnership with a third-party tree-planting partner was proven to be too expensive for One Sky
Templates allow users to design their own challenges with custom goals
During a sync with Product, I was informed one of our original flagship challenges was no longer viable as a partnership with a third-party tree-planting partner was proven to be too expensive for One Sky
The original cleanup challenge already satisfied two of the flagship criteria. However, it was lacking meaningful impact measurability. I decided to improve this in order to evolve it to a flagship challenge
The original cleanup challenge already satisfied two of the flagship criteria. However, it was lacking meaningful impact measurability. I decided to improve this in order to evolve it to a flagship challenge
Clean On Up challenge vs flagship criteria:
✓ Tangible environmental impact
✓ Easy to implement
✕ Measurable impact (only location check-in)
Clean On Up challenge vs flagship criteria:
✓ Tangible environmental impact
✓ Easy to implement
✕ Measurable impact (only location check-in)
Timed Challenges with AI Recognition
Timed Challenges with AI Recognition
Timed Challenges with AI Recognition
I redesigned the original cleanup challenge to verify visible environmental impact through AI while introducing a timed experience that made sustainability feel more engaging and competitive
I redesigned the original cleanup challenge to verify visible environmental impact through AI while introducing a timed experience that made sustainability feel more engaging and competitive
I redesigned the original cleanup challenge to verify visible environmental impact through AI while introducing a timed experience that made sustainability feel more engaging and competitive
By evolving the original cleanup challenge into a flagship experience, I preserved the tangible impact that made tree planting compelling while making cleanup measurable and more engaging through friendly competition.
By evolving the original cleanup challenge into a flagship experience, I preserved the tangible impact that made tree planting compelling while making cleanup measurable and more engaging through friendly competition.
How the redesign improved the original clean up challenge
Verified environmental impact instead of just location check-ins
Time-based participation to create urgency and friendly competition
Provided AI-generated summaries to reinforce users' impact
Created a strong flagship experience without changing the core sustainability activity
How the redesign improved the original clean up challenge
Verified environmental impact instead of just location check-ins
Time-based participation to create urgency and friendly competition
Provided AI-generated summaries to reinforce users' impact
Created a strong flagship experience without changing the core sustainability activity
Design Critique
Design Critique
During a design critique, the team challenged whether the custom goals alone felt rewarding enough to sustain engagement
During a design critique, the team challenged whether the custom goals alone felt rewarding enough to sustain engagement
The team agreed that unique challenges would encourage teams to join, but customizing goals and cover images alone wasn't enough to motivate them to keep coming back.
The team agreed that unique challenges would encourage teams to join, but customizing goals and cover images alone wasn't enough to motivate them to keep coming back.
The question became: “beyond contributing to sustainability, what does the user actually get out of completing the challenge?”
The question became: “beyond contributing to sustainability, what does the user actually get out of completing the challenge?”
Customizable Trophies
Customizable Trophies
Customizable Trophies
Because completing a challenge didn't feel rewarding enough, I decided to reinforce the principle that sustainability should be driven by competition and recognition through customizable team trophies
Because completing a challenge didn't feel rewarding enough, I decided to reinforce the principle that sustainability should be driven by competition and recognition through customizable team trophies
Because completing a challenge didn't feel rewarding enough, I decided to reinforce the principle that sustainability should be driven by competition and recognition through customizable team trophies
Recognition becomes more meaningful when achievements are unique, so I designed customizable trophies to commemorated teams’ accomplishments instead of awarding generic badges.
Recognition becomes more meaningful when achievements are unique, so I designed customizable trophies to commemorated teams’ accomplishments instead of awarding generic badges.
Teams can upload their own trophies to match the challenge they’re creating
Trophies are one-of-a-kind and specific to each challenge
Designed to feel unique, memorable, and worth showing off
Teams can upload their own trophies to match the challenge they’re creating
Trophies are one-of-a-kind and specific to each challenge
Designed to feel unique, memorable, and worth showing off
Concept Testing
Concept Testing
Concept Testing
In early concept testing, people liked this app better than the 2 main competitors
In early concept testing, people liked this app better than the 2 main competitors
In early concept testing, people liked this app better than the 2 main competitors
Based on interviews with users familiar with EcoChallenge and Giki Action, all interviewees expressed excitement about our app, praising its flexible challenge options and the potential to create team-building events that double as marketing opportunities while benefiting the environment.
Based on interviews with users familiar with EcoChallenge and Giki Action, all interviewees expressed excitement about our app, praising its flexible challenge options and the potential to create team-building events that double as marketing opportunities while benefiting the environment.
3/3
3/3
said they’ve never seen anything like what our app offers
said they’ve never seen anything like what our app offers
3/3
3/3
were excited over custom trophies and event graphics
were excited over custom trophies and event graphics
3/3
3/3
thought timed challenges are fun and engaging
thought timed challenges are fun and engaging
5/6
said they’ve never seen anything like what our app offers
5/6
were excited over custom trophies and event graphics
6/6
thought timed challenges are fun and engaging
Impact
Impact
Impact
My prototype secured a referral partnership with HASSRA, reaching 60,000 potential users
My prototype secured a referral partnership with HASSRA, reaching 60,000 potential users
My prototype secured a referral partnership with HASSRA, reaching 60,000 potential users
The team and challenge flows were presented to HASSRA, a UK government association that organizes health and wellbeing activities for public sector staff in three key departments.. They agreed to promote the app to their 60,000 members, securing a key partnership to boost the initial user base at launch.
The team and challenge flows were presented to HASSRA, a UK government association that organizes health and wellbeing activities for public sector staff in three key departments.. They agreed to promote the app to their 60,000 members, securing a key partnership to boost the initial user base at launch.
The team and challenge flows were presented to HASSRA, a UK government association that organizes health and wellbeing activities for public sector staff in three key departments.. They agreed to promote the app to their 60,000 members, securing a key partnership to boost the initial user base at launch.
HASSRA pitch deck
HASSRA pitch deck
HASSRA pitch deck
Roadmap for Future Versions
Roadmap for Future Versions
Roadmap for Future Versions
With the design of MVPs wrapped up, there are tons of new features I have planned for upcoming releases
With the design of MVPs wrapped up, there are tons of new features I have planned for upcoming releases
With the design of MVPs wrapped up, there are tons of new features I have planned for upcoming releases
With the MVP designs wrapped up, I’ve mapped out and designed the next wave of features, ranging from new challenge types and an admin analytics platform to advanced tools like challenge stacking. These upcoming releases build on the foundation and expand how organizations can engage with sustainability programs.
With the MVP designs wrapped up, I’ve mapped out and designed the next wave of features, ranging from new challenge types and an admin analytics platform to advanced tools like challenge stacking. These upcoming releases build on the foundation and expand how organizations can engage with sustainability programs.
With the MVP designs wrapped up, I’ve mapped out and designed the next wave of features, ranging from new challenge types and an admin analytics platform to advanced tools like challenge stacking. These upcoming releases build on the foundation and expand how organizations can engage with sustainability programs.
Contact
Contact